03 Mar 2025

 The youth continue to benefit from their talents and make a living, defying the odds of unemployment and severe challenges of financial constraints.

Jessica Salashule, a 31-year-old, originally from Tutume and raised in Maitengwe, survives through her artistic work in make-up and nail techniques, which provides her with the means to cover her rent, children’s school fees, transportation, groceries, and other expenses.

Harnessing her talent, Salashule established a thriving business called Jessica’s Glow Studios, which she launched with her own savings and support from her family.

After completing her Botswana General Certificate for Secondary Education (BGCSE) with commendable results, Ms Salashule refused to remain idle; instead, she chose to turn her passion into a viable business.

Despite not having formal training in make-up artistry, Salashule honed her skills through self-study, demonstrating a natural talent that she has nurtured over the years.

Among her clients is Kagiso de Klerk, who has helped to market her business and expand her reach to a broader audience.

Located conveniently in the heart of Francistown, Jessica’s Glow Studios attracts a steady stream of customers, contributing to a healthy daily turnout.

“On a good day, I can receive about five clients or more, which translates to over P1000 a day,” she shared.

Salashule said regardless of the monthly income, the earnings provided hope and motivation, reinforcing her belief that she was on the right path.

Among the services that enhance her business are specialised bridal packages, where she is booked for weddings to provide make-up for the bride, either for half a day or the entire day.

She also caters for special occasions like birthdays and graduations, which tend to yield higher income due to increased service charges.

In addition to her make-up services, Salashule offers lessons for those interested in learning the art of make-up application.

However, like any other business, Salashule faces challenges. She cited  cancellations of bookings from clients as a significant setback.

“When a client makes an appointment for a specific day, I often hold that slot and decline other potential clients, only for her to cancel at the last minute. It really costs a lot,” she explained.

Moreover, she highlighted the financial constraints affecting the nation, which had led to a decrease in clientele and, consequently, reduced income. Nevertheless, these challenges have only strengthened her resolve and confidence.

 She emphasised the importance of prayer as a tool to help her bounce back rather than give up.

Salashule encouraged other youth to commercialise their talents as a means to earn a living and to cultivate a spirit of perseverance, as she firmly believed that hard work pays off. ENDS