31 May 2023

The importance of creativity in the fast evolving and cut-throat music industry can result in the development of novel business models, opening up new markets and inspiring fresh concepts, local content creator, also Hip Hop enthusiast Eddy Mihigo has said.

Mihigo expressed the sentiments during a music business networking session in Gaborone recently, which brought together music industry professionals, artistes and creatives to discuss and celebrate the role of creativity in the music landscape.

He said in organising the event, the intention was to provide a unique opportunity for participants to connect with like-minded individuals, share ideas and foster collaboration within the industry.

A convergence of thought-provoking dialogue and inspiring live performances, the event highlighted the crucial role of creativity in the music industry and provided fertile ground for industry connection and collaboration.

The session was held under the theme: Defining Creativity and in view of this, Mihigo noted that creativity was one of the most fascinating and essential human phenomena as it was universal and unique, permeating every sphere of human endeavour.

“Creating something new, whether a piece of music, a literary work, a scientific theory, or an innovative product makes us innately human, yet creativity still needs to be discovered and is challenging to define,” he said.

Mihigo also probed the relationship between creativity and failure, underscoring their close-knit nature.

He said the creative process, characterised by its exploratory and experimental thrust, was inherently fraught with potential failures, but it was precisely these moments of failure that could offer the most valuable lessons, sparking new directions and deepening understanding.

He stated that by reframing failure as an integral part of the creative journey, experiences would not be viewed as setbacks but as opportunities for growth and innovation.

The session also featured interactive workshops and engaging presentations by renowned industry experts such as Banyezus, Lisa Fraser and Speh Mbele who probed into the complexities of the role of creativity in the modern music industry, setting the stage for a fruitful exchange of ideas throughout the day.

Banyezus emphasised the importance of a supportive environment that valued curiosity, exploration, and diversity of thought for nurturing creativity.

She further stated how personal experiences, cultural exposure, and interdisciplinary ideas could broaden creative capacities.

The day’s discussions culminated in the highly anticipated warzone battle league showcase, which resonated with the day’s theme, embodying the creative spirit discussed throughout the session. ENDS