07 Feb 2023

With the advent of sophisticated technology, many local musicians no longer make profits through sales because people seldom purchase the product.

Sharing of new songs through social media upon release and other means such as memory sticks has become effortless among Batswana, evidently negatively affecting the buying of music.

According to Keletso Mosepele, an upcoming artiste, who goes by the name Kellz in the music circles, the trend has negatively impacted musicians’ efforts of trying to make a living from their craft.

He told BOPA in an interview that some artistes, like himself, have now resorted to organising regular shows or performing at events such as parties, weddings and even bars to make money. 

He, thus, appealed to the community to support them by inviting them to perform at their events.

Kellz, who cut his teeth in the music industry in 2019, released a six-track House Kwasa album in 2020. He says his passion for music started when he used to feature as one Tarz-B’s backing vocalist.

The 32-year-old Marolwane-born performer said his album, dubbed Kedibone, was already in the market.

He added that he usually performed at weddings and bars, sometimes for free, to market himself.

He said he usually got positive feedback on his album when performing at such events, which he said motivated him to work harder on the marketing strategy he had adopted.

Although his album seems not to be known to many, despite having been released three years ago, the artiste is optimistic that the idea of performing at events will soon pay off, given the feedback.

Kellz’s advice to other upcoming musicians is that the music career needed patience, perseverance and a robust marketing strategy, before one could think of making money. Ends